High-converting comparison pages that win deals from your competitors
Steal ready-to-buy leads from your competitors. Show users you’re their best option with comparison pages built to rank, persuade, and convert.
30-min discovery call to see if we’re a good fit
Trusted by teams that refuse to lose on competitive calls
“How is your product different from Competitor X?”
That’s what your leads ask themselves as they browse your site
With tons of alternatives they can choose from, people have a hard time understanding what makes your product unique.
Stack Against helps you answer their questions with compelling clarity.
A Stack Against comparison page helps you…
Attract warm, hot, and “on fire” leads
Get found by people who need a product like yours — and need it now.
Convert more of your ideal customers
Clearly show how your product is the best fit for your best-fit buyers.
Persuade the right leads to take action
Remove last minute objections and get more sign ups.
A process based on a winning framework, not reusable templates
Get a team of SEO, strategy, copywriting and design experts following a unique process to make your comparison pages rank, stand out and generate leads.
SEO
We identify your best traffic opportunities by understanding how users search for products in your space.
Strategy
We research what people love, and hate, about your competitors and use it to position your product against them.
Strategy
We research what people love, and hate, about your competitors and use it to position your product against them.
Copywriting
We write your comparison pages to rank high in search results and persuade readers to try your product.
Design
Get desktop and responsive designs for your comparison pages. We follow your design guidelines to match your brand.
Design
Get desktop and responsive designs for your comparison pages. We follow your design guidelines to match your brand.
Launch
You code and launch your comparison pages live. We monitor their performance and work with you to optimize results.
«From that first comparison page alone, we generated over 450 new free trial signups, and we converted 283 new customers. I knew comparison pages would be successful, but I never could have imagined an effect on this scale.»
Muhammad Saad Khan – Associate VP of Marketing at Cloudways
Choose the package that fits your competitive strategy
SEO research
An SEO report identifying your best opportunities to drive qualified traffic to your pages.
Competitor research
A research report detailing your positioning strategy against each competitor.
Comparison landing pages
A head to head landing page comparing your product against one competitor.
Comparison listicle article
An article reviewing multiple competitors, written to move your ideal buyers to the next step.
Social media pack
A set of social media images highlighting your competitive advantages.
Google Ads
Publish-ready copy to attract visitors using PPC ads.
Design
Photoshop, Figma, AdobeXD or Sketch files of your designed pages, following your brand guidelines.
Single package
$3,000
1
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No
Most popular
Triple package
$6,000
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Full package
$8,000
3 responsive search ads
Single package
$3,000
What’s included
✓ SEO research
✓ Competitor research
1 Comparison landing page
✗ Design
Most popular
Triple package
$6,000
What’s included
✓ SEO research
✓ Competitor research
3 Comparison landing pages
✗ Design
Full package
$8,000
What’s included
✓ SEO research
✓ Competitor research
3 Comparison landing pages
1 Comparison blog article
15 Images for social media
3 Responsive ads for Google Ads
✗ Design
Need something else? Contact us and we’ll build a custom plan for you.
From strategy to live pages in 6 weeks
Week 1-2
Research & Strategy
- 60-min strategy call to learn about your competitive landscape
- 45-min demo call to understand your product’s uniqueness
- SEO keyword research showing your best opportunities
- Competitor analysis identifying what users love/hate about alternatives
Week 3-5
Copy & Design
- First draft of comparison pages in wireframe format
- Design files (in Figma) following your brand guidelines
- Revision rounds based on your feedback
Week 6
Launch Support
- Final files delivered (copy + design)
- Launch guidance and optimization recommendations
The team at Stack Against has a very particular approach to writing “alternative to” pages. I haven’t seen anyone work so hard on getting the competitive angle right and making sure our visitors understand how Jasper is different — and better — than our competitors.
Dave Rogenmoser – CEO and Co-Founder at Jasper
Frequently asked questions
How do you decide which competitors to target?
We back up our decisions based on SEO data and your business strategy. We look at search volume for competitor keywords, ranking difficulty, and which competitors you're actually losing deals to. Then we recommend the best opportunities.
Do you attack our competitors in the copy?
No. We focus on the problems your ideal customers face and position your product as the solution. We highlight your strengths without bashing the competition.
How long before we see results?
SEO can take up to 3-6 months to show impact, but we’ve seen pages ranking in as little as 2 days. Still, many clients see immediate results from using pages in sales conversations, social media, and paid ads.
Can you work with our existing design team and design blocks?
Absolutely. We can deliver copy-only in wireframe format for your team to design, or collaborate with your designers on the visual execution.
Use the Competitive Keyword Generator to get a free competitive SEO report
Discover the keywords you need to target to win leads from your competitors.
